One City Church Branding & Style Guide
Keep in mind that our overall brand style contains clean lines and edges, and avoids clutter. Do not be afraid of white or blank space. Our style avoids the distressed and grungy look, favoring an overall professional feel.
Logo Set & Brand Assets
Our logo has a few various adaptations or applications depending on what it is being used for, whether it be printed small on merch, digital watermarks, headers, banners, etc. Use this to help you discern when to use which logo adaptation.
Please note – there are also “full white” and “full black” versions of each of these logos in the logo set, as well as a version with just the jade green accent color. Please use appropriately when placing on dark or light backgrounds or monochromatic documents.
Logo Adaptations & Uses:
PRIMARY LOGO – Use as a default when you can properly (with adequate and equal space on every side) display the entirety of this logo. Please note it is best used on something that is “widescreen” or 16:9 resolution (like a TV screen).
HEADER LOGO – Use for when you have a narrow or header space for the logo (see the top left corner of our website). Only use if necessary. Great for headers or footers on documents or websites.
BADGE LOGO – Best used on a square format (like a social media profile picture, or merch with a square printing area – like a coffee mug). Please note that this logo is very detailed and may not print appropriately if it is too small.
ICON – Great for watermarking posts on social media or other platforms. Best used when the church name is used elsewhere on the document or platform (like social media). Also used as a favicon on websites.
Misuses of the Logo Set:
NEVER combine multiple assets to create a “custom” look.
NEVER stretch or skew the logo.
NEVER change the color of the logo without expressed pre-approval from the Senior Pastor or Creative Pastor. (Please note: This would be an extremely rare occurrence).
Primary Brand Fonts
For branded content like websites, special announcements, videos, internal documents, etc. it’s important to use approved fonts. This list isn’t exhaustive, but when using title, headers, or creative fonts, try to stay within these boundaries.
LOGO TYPE – When you are unable to use an image of our logo, and instead need to type it out, use this. Please note: the logo is ALWAYS ALL-CAPS.
TITLES – For use as H1 on HTML, OR when you are introducing sections within a document, OR when you are wanting BOLD text in a graphic that is not our church name. Please note: H1 and TITLES are ALWAYS ALL-CAPS.
Headers – For use as H2 on HTML, OR when you are introducing subsections within a document, OR when you are wanting semi-bold text or emphasis in a graphic. This font should be used as sentence case.
Sub-headers – For use as H3 on HTML, OR when you are introducing font breaks in a document, OR when you are wanting creative emphasis in a graphic. This font can either be ALL CAPS or sentence case.
Creative Font (PRIMARY CHOICE) – “Quote” in WordPress or HTML. Use when you are looking to italicize or emphasize on a document or graphic. Go with this when you would like to introduce a little more creative flair. Use Bold/Regular for ALL CAPS or sentence case, but use italics ONLY for sentence case. This can also be used as paragraph form.
What about additional Creative fonts?
There are some notable exceptions. For example, you might be designing something that needs a nice hand written or script font. In this instance, use of such a font would be appropriate, but try and match the overall feel of the fonts listed. Specifically our branding has clean lines and has a simple, yet professional, feel to it. Try to avoid creative fonts that look distressed or have a “grunge” feel to them.
Primary Brand Colors
When creating documents/graphics for One City, think along these lines when it comes to your primary color palette. This doesn’t mean that every graphic and post has to include these colors, but for most branded announcements, official logos and releases, etc. should follow this palette.
Notable exceptions would be if there was a conference for women and you wanted to use a lot of pink, or the use of pastels during Springtime, red and green during Christmas, etc.
Denim Blue
#035b7a
Jade Green
#56937d
Rainy Day
#506067
Sandy Gray
#a59c8e
